AV1 fundamentals

Adveritas Ltd. engages in the provision of online and mobile marketing solutions. Its technology includes a fraud mitigation software, TrafficGuard, which detects, mitigates and reports on digital ad fraud before it hits advertising budgets. It also offers nxus, which provides valuable real-time attribution tracking, analytics, and reporting data for online advertising. It operates through the Technology, and Sales and Marketing segments. The Technology segment develops and maintains the group's proprietary software offerings. The Sales and Marketing segment is involved in sales and marketing initiatives and provides ongoing customer service. The company was founded by Luke Taylor on March 20, 2012 and is headquartered in Bentley, Australia.