Ethereum Name Service Launches Namechain on Linea’s zkEVMThe Ethereum Name Service ( NYSE:ENS ), a pioneer in decentralized identity and blockchain-based naming systems, is taking a bold step forward with the launch of Namechain, its own Layer 2 (L2) solution. Powered by Linea’s zkEVM technology, Namechain is poised to revolutionize blockchain address management, offering enhanced scalability, reduced costs, and expanded functionality for the Web3 ecosystem.
Why Namechain and Why Now?
NYSE:ENS has long been at the forefront of simplifying blockchain interactions. By converting complex Ethereum addresses into human-readable names like "john.eth," ENS has made the decentralized web more accessible. However, as the protocol has grown to support decentralized identity, user profiles, website hosting, and DNS interoperability, the need for a more scalable infrastructure has become evident.
Enter Namechain – a strategic response to these challenges. Built on Linea’s zkEVM, Namechain combines cutting-edge technology with ENS’s robust naming protocol to deliver unparalleled performance.
Technical Foundations: Why Linea?
The decision to build Namechain on Linea’s zkEVM followed a rigorous evaluation by ENS Labs. Two standout features of Linea made it the ideal choice:
1. Type 2 zkEVM Compatibility: Linea’s zkEVM ensures seamless bytecode compatibility with Ethereum, enabling the reuse of existing smart contracts and tooling without modifications.
2. High-Performance Prover: Linea’s rollup architecture offers fast state confirmation, ensuring reliable and efficient name resolution.
Moreover, Linea’s multi-client compatibility with Ethereum execution clients like Geth and Besu enhances ecosystem resilience, ensuring robust infrastructure for ENS’s evolving needs.
Proven Collaboration and Ecosystem Benefits
ENS and Linea share a strong history of collaboration. Notably, Linea was the first L2 team to implement CCIP-Read (ERC-3668), enabling decentralized cross-chain name resolution for over 530,000 linea.eth subnames. This partnership validated ENS’s L2 integration capabilities and demonstrated Linea’s technical prowess.
The move to L2 addresses several key challenges:
- Higher Throughput: Increased transaction capacity enables faster registration and renewals.
- Cost Efficiency: Significantly lower fees make ENS services accessible to a broader audience.
- Extensibility: Advanced naming features and complex resolution logic become feasible on L2.
Namechain’s Impact on Decentralized Identity
ENS’s role extends beyond address resolution; it underpins decentralized identity across Web3. Namechain amplifies this mission by offering a scalable solution that supports:
- Permissionless User Profiles: Enabling decentralized identity systems to flourish.
- Decentralized Hosting: Facilitating censorship-resistant websites.
- DNS Interoperability: Bridging traditional and blockchain-based naming systems.
Market and Technical Outlook for NYSE:ENS
Despite the groundbreaking announcement, NYSE:ENS is currently trading at $42.17, down 2.17% in the last 24 hours, with a market cap of $1.48 billion. Technical indicators suggest a potential bullish reversal:
- RSI at 48: Indicates steady momentum.
- Key Resistance Level: A breakout above the 1-month high of $50 could confirm a bullish reversal pattern.
Fundamentally, the launch of Namechain positions ENS as a critical player in the evolution of decentralized identity, aligning with the growing demand for scalable and efficient blockchain solutions.
A Vision for the Future
The partnership between ENS and Linea represents a significant leap forward in blockchain technology and decentralized identity. By combining ENS’s innovative naming protocol with Linea’s advanced zkEVM architecture, Namechain promises to set new standards in scalability, cost-efficiency, and functionality.
ENS Labs invites the broader technical community to participate in this journey through open-source contributions and feedback. Together, they aim to shape the future of decentralized identity and blockchain-based naming systems, paving the way for a more intuitive and accessible internet.
About Ethereum Name Service (ENS)
ENS is a distributed, open naming system built on Ethereum. It simplifies blockchain interactions by converting machine-readable addresses into human-readable names. With its decentralized and extensible framework, ENS is a cornerstone of the Web3 ecosystem, driving adoption and innovation in blockchain technology.
Ethereumnameservicesignals
Ethereum Name Service ($ENS) Partners with Ubisoft Coin Surge 10The Ethereum Name Service ( NYSE:ENS ) has captured attention once again, surging 10% following a groundbreaking partnership with Ubisoft. This collaboration aims to integrate ENS subdomains into Ubisoft’s identity card system for the Captain Laserhawk universe, merging Web3 innovation with immersive gaming experiences.
About Ethereum Name Service (ENS)
ENS is a decentralized naming system on the Ethereum blockchain, translating complex wallet addresses into simple, human-readable names like *john.eth*. It revolutionizes the way users interact with blockchain technology, making it as seamless as accessing websites via traditional domain names. Beyond usability, ENS enables ownership of digital identities and supports Soulbound Tokens (SBT) and Real-World Asset (RWA) tokenization, solidifying its role in the decentralized identity space.
Since its launch, ENS has built a robust reputation, supported by its November 2021 retroactive airdrop, and now ranks among the top Ethereum-based projects.
The Ubisoft Partnership
Ubisoft, a global leader in gaming, recently unveiled a project inspired by its popular **Captain Laserhawk animated series**, collaborating with Magic Eden to expand blockchain gaming horizons. Through this partnership, ENS subdomains will power the identity system in the Captain Laserhawk universe, merging the blockchain ecosystem with the gaming world.
This move highlights the growing convergence of blockchain and gaming, as well as ENS's critical role in facilitating seamless integration.
Market Reaction
The announcement fueled NYSE:ENS ’s rally, pushing its price to $44.29 with an 8.11% daily gain. Over the past four days, NYSE:ENS has surged by 45%, recovering from its recent low of $30.33. With trading volumes exceeding $813M in the last 24 hours, the momentum shows no signs of slowing down.
Technical Outlook
On the charts, NYSE:ENS is exhibiting signs of bullish continuation:
- Support Level: In case of a pullback, the 38.2% Fibonacci retracement level near $40 could act as a strong support zone.
- Resistance Level: Persistent bullish pressure could push NYSE:ENS to test the $50 resistance level, marking a significant psychological and technical milestone.
- Relative Strength Index (RSI): The RSI indicates room for further growth, reinforcing the possibility of a sustained uptrend.
Why This Matters
This partnership underscores ENS’s growing relevance in bridging Web3 with mainstream industries like gaming. The ability to seamlessly integrate ENS subdomains into complex ecosystems like Ubisoft’s highlights its adaptability and potential for widespread adoption.
As the gaming industry embraces blockchain solutions, NYSE:ENS is positioned as a vital component of this evolution, offering decentralized identity management that is both scalable and user-friendly.
Looking Ahead
With a $1.55B market cap and an ever-expanding ecosystem, ENS continues to lead in decentralized naming services. Its partnership with Ubisoft not only boosts its fundamental value but also opens doors to new applications in gaming and beyond.
Should bullish momentum persist, NYSE:ENS could break past $50, further solidifying its position as a key player in the blockchain and gaming spaces. Investors and enthusiasts alike will be watching closely as ENS continues to push the boundaries of decentralized identity and integration.
ENSUSD Major rally to $70.00 starting.Ethereum Name Service (ENSUSD) is on the 2nd straight green 1W candle, which is the 5th in the last 6 following the rebound on the 1W MA50 (blue trend-line). The long-term pattern is a Cup and Handle and the latest 1W MA50 rebound is the handle completion. The symmetry is very strong so we expect a new rally to be initiated and target at least $70.000.
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